Article: A New Chapter for Lili Bermuda Perfumery
A New Chapter for Lili Bermuda Perfumery
At Lili Bermuda, our story has always been one of heritage, artistry, and renewal. Since our founding in 1928 by Madeline Scott and her father, W.B. Smith, we have sought to create fragrances that capture the spirit of Bermuda while evolving with the times. In our last rebrand in 2006, we introduced what became the iconic Eau de Toilette square spray bottles, bringing the perfumery unto the 21st century and ensuring it spoke not only to past generations but to a new one as well.
Today, nearly two decades later, we are proud to share the next chapter of our journey: The 2025 Lili Bermuda Rebrand—a transformation that embraces our flagship, heritage, and the timeless beauty of perfume as an experience.
Perfume is more than a scent—it is a multi-sensorial experience, weaving together texture, color, memory, and emotion. To honor this, we are moving exclusively to Eau de Parfum formulations. Eau de Parfum fragrances remain closer to the skin after its first projection, creating a refined, elegant trail, becoming more intimate and personal—part of your identity. Rest assured, none of our fragrances have been discontinued, nor have their formulas changed. The experience is enhanced, ensuring that your favorite fragrance feels more refined and enduring than ever before.
Like all things in life, we believe in seasons of growth and renewal. This rebrand reflects our commitment to honoring tradition and embracing progress. Inspired by the voices of our Lili community, we are transitioning to refillable 90ml (3oz) Eau de Parfum bottles—the perfect size for travel and everyday elegance.
The soul of our perfumery is inseparable from our home at Stewart Hall, one of the oldest buildings in St. George’s and in Bermuda. Stewart Hall is a home that inspires. Its centuries-old walls hold stories that inspire us daily, and we wanted this sense of place to be felt in every detail of your experience. Our new shopping bags are designed to reflect the textures of Stewart Hall, a reminder that when you wear Lili Bermuda, you carry a piece of our story with you—and we, in turn, become part of yours.
While our look has evolved, our essence has not. We remain the same Bermuda Perfumery founded in 1928, dedicated to craftsmanship, storytelling, and beauty. This rebrand is not a departure but a continuation of our journey—a bridge between heritage and innovation, carrying us into the future with elegance and purpose. We warmly invite you to explore this new chapter with us and to experience Lili Bermuda as you never have before.
